|Eyeing China growth, Yum faces immature franchise market
||Only 7 percent of Yum's 6,900 China stores are operated as a franchise versus 91 percent outside China.
Rival McDonald's Corp (MCD.N) franchises around 15 percent of its China outlets versus more than 80 percent globally.
SHANGHAI As Yum Brands Inc (YUM.N) looks to triple its store footprint in China and revive flagging growth there, it faces a hurdle with one of its traditional growth drivers: the country's underdeveloped franchise market.
Yum wants to raise its franchises to one in 10 of its China outlets this year.
He noted China is a "tough market" with a focus on food safety, fast rising wages and steep rental costs.